Hair Type: Coarse Hair, Curly Hair, Color/Chemical-Treated Hair, Dry or Damaged Hair, Fine Hair, Chemo Regrowth

Recommended For:

Trying to Grow Longer Hair
Hair Damaged From Coloring, Straightening, Perms
Hair Re-Growth after COVID-Related Hair Loss
Thinning or Weak Hair Due To Age, Illness, Chemo
Protecting Hair From Chemical Treatments
Protein Filler Helps Colors Take Better and Last Longer
Added Texture, Silkiness and Body
Reduces Breakage and Split Ends
Add to Color Mix and Bleaching for Superb Color
Add to Perms for Better Hair Conditioning

About This Product

Babyface’s unique Pure Protein Treatment product is an easy to use, at-home protein concentrate that is applied twice a month to strengthen weakened or damaged hair. It replaces the lost and/or damaged natural keratin layer on the surface of the hair strand, making it stronger and filling in the gaps where damaged cuticles have chipped off.

For chemical treated and heat-damaged hair it fills in the pits that contribute to frizziness and split ends - which ultimately lead to breakage if left untreated. It also applies an even coating of protein to the hair strand so that your conditioner and hair beautifying products have something to stick to, making them work up to 10x better than without the treatment.

For thin and weak hair it physically thickens and strengthens it, so it can have a chance to grow without breaking. This treatment is highly recommended for those with thinning at the temples, weakened hair due to illness, and those trying to grow hair back after chemo treatments.

These days, just about everyone is doing something to their hair. Coloring it, adding highlights, straightening or curling it… even a blow dryer and hair brush will damage hair over time. Hair can only take so much, and it can’t repair itself. If you are doing these things to your hair, you may consider a regular protein treatment with our Pure Protein.

How Does Pure Protein Work?

When used as directed, the treatment deposits a protective layer of flexible protein onto the hair shaft. The protein fills in all of the places where the natural keratin has been damaged and chipped off, leaving “open wounds” on the hair shaft. This increases strength immensely.

The protein also has a second job – it retains moisture and nutrients from your conditioner, which effects the way hair feels. Without the protein, your hair really can’t “hold on” to conditioning products, so it all just washes away when you rinse, leaving little protection, if any. The protein, since it’s already adhered to the hair shaft, will retain the conditioner up to 10x better.

Remember, this is a concentrate. Only 1 capful is needed for each treatment. The dose may look small, but don’t be fooled.. a little goes a long way. The perfect amount of protein will be strong, yet still flexible when dry.

What Is Damaged Hair?

The hair shaft is made up of dead, hard protein called keratin, in three layers. The inner layer is called the medulla. The next layer is the cortex, and the outer layer is the cuticle. The cortex makes up the majority of the hair shaft. The cuticle is formed by tightly packed scales in an overlapping structure, similar to roof shingles.

When hair is damaged by chemicals, heat or trauma such as brushing through tangles, pieces of the cuticle chip off and expose the delicate cortex. Without it’s cuticle as protection, hair kinks (frizz) and is weak and breaks easily. When this happens near the bottom of the shaft, the layers of the exposed inner cortex start to peel and fray (split ends). The tear will travel up the shaft and eventually the shaft breaks. This is why it can be almost impossible for some people to grow their hair long. It just keeps breaking!

To repair the damage and stop the madness, you need to replace the missing keratin protein. This treatment will add extra protein onto the hair strand to build up those weak spots and provide more flexibility (not to mention protection from heat and styling).

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Pure Protein Concentrate, Hair Strengthening Treatment for Damage Repair & Thinning, 1.0 oz.